navigation Market Research

The right match between product and market is essential. To make the right decisions before making a large investment, you need to listen to the people who matter - your customers. One way to do this is through market research. Our market research capabilities and resources include:
o A highly knowledgeable and expert staff fortified with years of experience in the graphic arts and other high-tech industries, up-to-date market intelligence, and a deep appreciation for our clients’ concerns
o Expertly constructed detailed surveys
o Ability to target the survey base to get the most meaningful results
o Telephone-research by an in-house team of individuals, trained in the graphic arts, digital imaging, and other high-tech industries
o Internet searches
o Field research
o High-level executive interviews
o Focus groups
o Quantitative and qualitative analysis
o Forecasting Market Scanning Service ™ databases
o Extensive library of industry publications and information

Industry Publications and Reports - Generally written for
vendors and manufacturers in the graphic arts and digital imaging
industries, our publications and reports investigate market
opportunities on topics of interest pertaining to products, technologies
and specific markets. Examples include:

Distribution Trends In The Graphic Arts Industry
Expanding The Digital Path: Computer-To-Plate
A Guide To Servers In The Graphic Arts
Buyer Satisfaction Study, an annual publication
Market Data Reports, quarterly statistical reports


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