Company leaders share three basic goals: sales growth, more customers, and greater profits. One of our significant contributions toward these goals is helping clients identify and target their best prospects in advance using specific criteria and available site-specific information. Information and the ability to manipulate it provide the competitive edge.

Market Scanning Service™ - Concentrating on the graphic arts, packaging, and digital imaging industries in North America, we have developed, and continually update and expand, an in-depth database of over 22,000 telephone-qualified end-user sites. We target high-volume digital and color sites in each major market segment. Site-specific details, such as demographics, key applications, market segments, workflow, installed equipment, buying habits, and purchasing plans enable clients to estimate a site’s purchase potential.The Market Scanning Service™ data is available as a subscription or as a targeted purchase.

Data is most powerful when it is readily accessible and structured to be useful in a variety of ways.

Marketing Databases - New database technologies and abundant data sources provide ample opportunities to create a marketing database that is right for your company. Building a database is tedious and time-consuming, and, once built, needs constant attention. After all this effort, it is important to get the most out of it. Save time and mistakes and increase the rewards by turning to experts. We'll address your questions and help you build and/or fully utilize your database to maximize its benefits.

Sales & Marketing Information Systems - With a smartly designed and carefully managed sales & marketing information system and good data, you can track sales calls, handle leads, qualify prospects, and stay on top of your three most basic goals: sales growth, more customers, and greater profits. Often companies are unaware that they could be getting more from their systems. We advise clients on how to do this. We also design and custom-build systems for clients who lack the expertise or time to do this themselves.

Programs - Save time, empower your sales force and sales channels, increase attendance at road shows. Use one of our programs.

LEAD GENERATION   PROSPECT QUALIFICATION  DIRECT MARKETING